What is a Mobile App?

What are the mobile applications that we use on these smart devices that are getting smaller and smaller with advancing technology, that can be carried in our hand or pocket? Today, software coded and specially designed for the smart devices (smartphones and tablets) that almost everyone carries with them is called a mobile application. You can get mobile applications compatible with the mobile operating systems of the smart devices you use.

For example; You can install mobile applications from the Apple App Store for mobile devices such as iPhone, iPad, and iPod touch running the IOS operating system of the Apple brand, and from the Google Play Store for devices running the Android operating system used by many different users. In addition, virtual stores such as Windows Phone Store and Blackberry App World are available for installing mobile applications for mobile devices running other mobile operating systems.

Mobile Apps can be offered for a fee or for free, depending on the quality of service they provide and the app user’s preference. When you get mobile apps for free, you can download them as you like and uninstall them from your mobile device as you like without paying any fees. After you download some mobile apps for free, you may be charged for using their features or sections. The situation is slightly different with paid mobile applications; After purchasing a paid application from the virtual store using a bank card, you can use it as much as you want, but after deleting the application from your mobile device, you will have to pay the same fee to reinstall it. Mobile applications such as WhatsApp, Facebook Messenger, Fiber, which provide the ability to talk and message over the Internet without paying any fees, yearly, monthly, etc. as they can demand payment.

Mobile applications in virtual stores divide the functionality into categories so that the user can easily find what he is looking for. Mobile Application categories such as education, entertainment, finance, photography and video, newspaper, news, weather, book, music, games, sports, medical, business, virtual stores can be given as examples of mobile application categories. You can easily find your desired mobile app under this heading by entering any of these categories. In addition, this most downloaded mobile app has been categorized as the most downloaded free mobile app or the most downloaded paid mobile app.

Why do you need a Mobile App?

Ever since mobile devices entered our lives, apps are getting smarter every day. At the same time, the time users spend with their mobile devices continues to increase day by day. Users spend a significant portion of their time on mobile devices using mobile applications. According to research, users spend an average of 70% of their time on their mobile devices using mobile apps.

The fact that mobile apps are faster and easier to use than websites makes it attractive for users to use mobile apps. When mobile apps are so close to users, it would be a huge loss for you not to take advantage of them. In particular, you need to have a mobile app to create a brand identity. With your mobile app, you can reach your target audience more easily, and at the same time, you can send events, campaigns, current content and discounts to users more easily and quickly. In addition to all these advantages, it will also provide you with a great opportunity as a digital marketing tool. Especially for e-commerce sites that sell products and services, mobile applications will strengthen the connection between potential customers. Because users make an average of 80% of their online purchases using mobile devices.

The use and popularity of mobile applications continues to grow day by day. It is important that the services you provide to users through your website reach your target audience using mobile apps for phones or tablets.

Note: There are two ways of developing a mobile application. The first is made from scratch and is highly valued for its price. The second version is called WebView and redirects to the mobile version of the site, which is inexpensive. But to many companies and mobile programmers, this method is kept secret because it is not profitable.